A new premium platform for oral care in Europe
Unilever Oral Care has a leading position in key European markets (chiefly France & Italy). In the last decade, a strong premium leg has been built through its whitening platform under the White Now sub-brand of toothpaste. The identified brand opportunity was to extend this strength to toothbrushes.
The role:
Global project leader - including concept and product development. Managing a team across 4 countries to create & deliver the platform innovation for Unilever Oral Care’s footprint in developed markets. Leading creative development for both product design and communication.
The work:
Relaunch of its already successful whitening toothbrush + launch of 2 new on-trend upgraded variants to complete the assortment (anti-bac & charcoal). Delivered in record time, with a new launch model leveraging platform alignment with the more established toothpaste leg of the business.
Signal France (Brand website)
PARTNERS
Industrial Design - Design Group Italia + Ponzini SPA
2D Packaging Design - Crepuscule Paris
Film - Zorba Paris + Mazarine Paris