Innovation strategy & development

15 years across MULTIPLE brands & major markets globally

An innovation leader with rich creative, development, and strategy expertise. Below is some of the innovation work I've led: examples of my consumer facing propositions across markets, categories and strategic objectives. For my less consumer facing strategy work - check out my profile on LinkedIn.

Skinsei | USA

2017 : Beauty - Skin Care

New business model creation through a new to world digitally enabled brand & product, operated with agile ways of working. Developed through Lean Startup principles as an MVP pilot. 

SIGNAL | EUROPE

2015 : Oral Care - Toothbrushes

Platform creation + Product & Communication development. Establishing a new whitening platform in an established personal care category for Europe and other Developed Markets.

Michiru | china / asia

2019 : Beauty - Hair Care

New to world brand creation to land disruptive technology in a cluttered Asian beauty market. Developed brand positioning and purpose as part of innovation consultancy work.

A distinctively crafted brand to land leading edge technology

 

Michiru is a new Unilever brand for Greater Asia & China developed with a premium anti-hairfall positioning, crafted in Japan with clinically proven technology. The range progressively repairs fragile hair from the inside out, for hair that is as full as one’s life.

 
 

The role: 

Innovation Consulting - crafting brand idea and positioning, partner selection and brand development.

THE WORK:

New brand launch in Asia across multiple markets, with a focus on China eCommerce. Landing a disruptive, premium positioning in a cluttered hair care space to deploy leading edge technology backed by 50 years of research on hair and scalp biology.

Michiru (Instagram)

 
 
 

PARTNERS

Brand & Content - Green Park Content

A disruptive proposition & business model for Unilever

 

Skinsei is a new Unilever brand developed with a small entrepreneurial team. It's a personalized monthly skin care subscription tailored to a user's skin, lifestyle and environment (based on a holistic diagnostic) operated with a Digital and Direct-to-consumer model.

 
 

The role: 

Global project leader - leading a cross functional team, owning the brand and business model, as well as being a key contributor to the consumer journey : from acquisition to conversion and retention. In addition to this, as part of managing a lean brand team in beta, personally delivered majority of the creative assets for social and advertising channels. 

THE WORK:

Public beta launch developed as a Silicon Valley style minimum viable product, taking learnings off Unilever’s other acquisitions in the digital native brand space such as Dollar Shave Club. 

www.skinsei.com (post-beta site)

 
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Skinsei works through a quick online assessment and skin patch to assess your skin, lifestyle and environment. Once complete, users get their own (1) holistic diagnostic. It shows them their Climate, UV, Air Quality, Exercise, Sleep and Skin. An ove…

Skinsei works through a quick online assessment and skin patch to assess your skin, lifestyle and environment. Once complete, users get their own (1) holistic diagnostic. It shows them their Climate, UV, Air Quality, Exercise, Sleep and Skin. An overall picture of how they're doing this month. They can read about (2) their key focus areas this month, how they're doing, how SKINSEI supports them, and what they can do. Depending on their holistic diagnostic results, (3) five products are selected out of dozens to match their specific needs for the month.

 
“this is using the latest thinking in business models - direct to consumer, diagnostic driven, subscription, completely personalized”
— Alan Jope, President - Personal Care, Unilever Investor Event 2017
 

PARTNERS

Brand & Packaging Design - JDO

Digital Journey + Site Design - R/GA London

Brand Planning - BBH London

A new premium platform for oral care in Europe

 

Unilever Oral Care has a leading position in key European markets (chiefly France & Italy). In the last decade, a strong premium leg has been built through its whitening platform under the White Now sub-brand of toothpaste. The identified brand opportunity was to extend this strength to toothbrushes. 

 

 

The role: 

Global project leader - including concept and product development. Managing a team across 4 countries to create & deliver the platform innovation for Unilever Oral Care’s footprint in developed markets. Leading creative development for both product design and communication.    

The work: 

Relaunch of its already successful whitening toothbrush + launch of 2 new on-trend upgraded variants to complete the assortment (anti-bac & charcoal). Delivered in record time, with a new launch model leveraging platform alignment with the more established toothpaste leg of the business.

Signal France (Brand website)

 
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PARTNERS

Industrial Design - Design Group Italia + Ponzini SPA

2D Packaging Design - Crepuscule Paris

Film - Zorba Paris + Mazarine Paris

A portfolio of innovation rapidly developed and deployed in the Philippines

 

Knorr is a key part of the Unilever Philippines business. In 2010/2011 Knorr launched a series of innovations to drive growth in an exploding Philippine cooking aids market.

 

 

The role: 

Local project leader, co-creating the mix with regional counterparts + planning and executing launch in-market, including trade sell-in. Recipe mix and seasonings business manager  - reporting to local foods board team. Managing cross-functional sales, supply chain, finance and market research teams.  

The work: 

Landing 4 brand extensions in a 2 year window - recipe mixes, bouillon and specialized seasonings. A portfolio of innovation from premium line extensions, to new formats and breakthrough new category creations. 

 
Knorr Ginataang Gulay MixNew Category Creation

Knorr Ginataang Gulay Mix
New Category Creation

Knorr Rice MateNew Category Creation

Knorr Rice Mate
New Category Creation

Knorr Real SabawNew Product Format

Knorr Real Sabaw
New Product Format

Knorr Sinigang 2-in-1Premium Variant Extension

Knorr Sinigang 2-in-1
Premium Variant Extension