A distinctively crafted brand to land leading edge technology
Michiru is a new Unilever brand for Greater Asia & China developed with a premium anti-hairfall positioning, crafted in Japan with clinically proven technology. The range progressively repairs fragile hair from the inside out, for hair that is as full as one’s life.
The role:
Innovation Consulting - crafting brand idea and positioning, partner selection and brand development.
THE WORK:
New brand launch in Asia across multiple markets, with a focus on China eCommerce. Landing a disruptive, premium positioning in a cluttered hair care space to deploy leading edge technology backed by 50 years of research on hair and scalp biology.
Michiru (Instagram)
PARTNERS
Brand & Content - Green Park Content