Innovation strategy & development

Over 17 years across MULTIPLE brands & major markets globally

An innovation leader with rich creative, development, and strategy expertise. Below is some of the innovation work I've led: examples of my consumer facing propositions across markets, categories and strategic objectives. For my less consumer facing strategy work - check out my profile on LinkedIn.

Michiru | china / asia

2019 : Beauty - Hair Care

New to world brand creation to land disruptive technology in a cluttered Asian beauty market. Developed brand positioning and purpose as part of innovation consultancy work.

Skinsei | USA

2017 : Beauty - Skin Care

New business model creation through a new-to-world digitally enabled brand & product, operated with agile ways of working. Developed through Lean Startup principles as an MVP pilot. 

JOHNNIE WALKER | GLOBAL

2024 : Spirits - Whisky

Breakthrough packaging capability delivering personalisation at scale. Creating a new scaleable limited edition model leveraging variable digital print and generative AI.