A portfolio of innovation rapidly developed and deployed in the Philippines
Knorr is a key part of the Unilever Philippines business. In 2010/2011 Knorr launched a series of innovations to drive growth in an exploding Philippine cooking aids market.
The role:
Local project leader, co-creating the mix with regional counterparts + planning and executing launch in-market, including trade sell-in. Recipe mix and seasonings business manager - reporting to local foods board team. Managing cross-functional sales, supply chain, finance and market research teams.
The work:
Landing 4 brand extensions in a 2 year window - recipe mixes, bouillon and specialized seasonings. A portfolio of innovation from premium line extensions, to new formats and breakthrough new category creations.
Knorr Ginataang Gulay Mix
New Category Creation
Knorr Rice Mate
New Category Creation
Knorr Real Sabaw
New Product Format
Knorr Sinigang 2-in-1
Premium Variant Extension